Quanto o Cruzeiro Fatura com o sócio-torcedor?

Ao assumir o Cruzeiro, Ronaldo encontrou uma casa desarrumada. Salários atrasados, dívidas batendo à porta, um elenco “caro” e uma gestão desastrosa.

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Perto de alcançar a marca de 70 mil sócios-torcedores, o Cruzeiro devolveu à sua torcida algo sagrado: a esperança.

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A relação, na verdade, é recíproca. De acordo com Gabriel Lima, CEO da SAF celeste, o projeto do clube de associados está entre os mais rentáveis do Brasil.

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Com um ticket médio de R$52 reais, o Cruzeiro fatura ao mês cerca de R$3,5 milhões. O valor representa praticamente toda a folha salarial da Raposa na temporada.

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Para se ter uma ideia, em 2021, o clube estrelado arrecadou, em todo o ano, cerca de R$7,3 milhões.

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